Coffee Consulting
Coffee Consulting
At Grey Matter, we're dedicated to sharing our love and knowledge of coffee with you.
Firdaus has not only built and managed multiple successful coffee brands but has also gained invaluable insights through international judging, competing, and organizing prestigious coffee events. This wealth of experience enables us to offer unparalleled, hands-on advice perfectly tailored to your specific needs.
Our consulting services cover everything, among others include:
- brand development,
- coffee menu refinement,
- corporate event including live roasting and community cupping sessions
- barista training.
We understand that every coffee business is unique, and we’re here to help you find the right solutions for your goals.
At Grey Matter, we’re passionate about coffee and committed to helping you succeed. We look forward to working with you and sharing our expertise to help your coffee brand thrive. Let’s grow together and make your coffee dreams a reality.
Beep us for a free sit down as we explore and assess your needs.
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Firdaus Omar
Immersed in the Brunei coffee scene since 2012, Firdaus has fostered a profound passion for coffee by managing esteemed establishments such as Gloria Jean's Coffee and It's A Grind Coffee House. With credentials that include the SCA Barista Skills Professional certification and other SCA accolades, Firdaus is celebrated for his unwavering dedication and expertise in specialty coffee.
Currently serving as the lead barista at Noice and Grey Matter Coffee Werks, Firdaus brings a wealth of experience and skill to the craft. His contributions extend beyond the counter, having served as a Technical Judge for the Malaysian Barista Championships in 2018 and 2020, as well as the Cup Coder for the 2024 Busan World Espresso Championship. He also volunteered at the 2024 Malaysia Coffee Week.
Recently achieving 3rd Runner-Up in the 2024 ASEAN Barista Team Championship with the Bean Bandits, Firdaus is committed to continuous improvement in his coffee craftsmanship. Firdaus looks forward to sharing his industry knowledge and hands-on experience as a coffee trainer, aiming to inspire a new generation of coffee professionals and enthusiasts with his blend of expertise and passion.